Look beyond the digital deluge of your in-box.
Quality print is a tactile media, something real, something you can pick up and feel. It captures customer attention and provides a unique ‘user experience’. A quiet space away from the digital overload.
Of course user experience, these days, is a phrase we are used to hearing in relation to the world of digital media. However, user experience is to some extent even more relevant in the everyday world. How we react to printed media with our, very real, senses of sight, touch and feel have a profound impact on how we as consumers perceive a brand.
In terms of touch, printed material can elicit an emotional reaction that raises the profile of a business or brand. It’s the job of your designer at the pre-press stage of a project to specify which processes will add value to your communication outside of the general CMYK colour process.
Discover how intelligent design and print specification can greatly enhance your marketing mix. Embrace the tactile world of print and employ embossing, spot varnish and gold or silver foiling within your projects to enhance your brand and delivery your sales proposition with a prestige product.
Keep your quality printed media for the high value leads served up by your browser data. Consider using special process finishing such as gold or silver foiling, embossing or spot varnish with a matt laminate coating to give your marketing materials a luxurious finish. Realise the full potential of your print communications, and draw new prospects into your digital marketing funnel, include a QR code bridge to content on your website. Take them there with QR codes on your brochures, leaflets, flyers and even on the reverse side of your business cards.
