Video and Animated Graphics

Video and animated elements within your digital assets will increase engagement.

Video works, that’s the bottom line!

It’s a well known fact that online video has been a fast growing trend in marketing over the last decade, let’s see what recent research has to say. Wyzowl have been releasing it’s State of Video Marketing survey research findings annually since 2015. Here is a summary of their key findings.

  • Online video consumption has almost doubled since 2018
  • 86% of businesses use video as a marketing tool
  • 92% of marketers who use video say that it’s an important tool in their marketing strategy.
  • As of 2022, 87% of video marketers reported that video returns positive ROI, a huge leap from only 33% in 2015.
  • 86% of video marketers say video is an effective lead generator, rising 2% from 2021 and 5% since 2019.
  • 81% of marketers agree that video has a positive impact on sales.
  • 94% of marketers agree that videos help increase user understanding of products and services.
  • 62% of marketers think video engagement is a top measure, with views or plays second at 61%.
  • 81% agree that video marketing has improved their company’s bottom line.

If you’re looking to add video and animation to your marketing content, Contact me today. If you found this content interesting, please share below.its

video and animated graphics

Reported Increase of Video Content ROI

2022 87%
2015 33%

94% of marketers agree that videos help increase user understanding of products and services. For this reason marketers use of video content has increased massively over the last seven years.

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